HUMAN MADE has officially announced that its first-ever global flagship store, HUMAN MADE TOKYO, will open its doors in Harajuku, Tokyo on Saturday, September 26, 2026. Located in Jingumae, the space spans a total of 595 square meters, making it the largest retail location the brand has ever launched. It is also positioned as HUMAN MADE’s new cultural hub, built to carry the brand’s distinct vintage streetwear identity out from Tokyo and share it with audiences across the world.
Harajuku is widely recognized as the original birthplace of HUMAN MADE, the neighborhood that nurtured the brand’s early growth and defined its core connection to Japanese street culture. To mark the historic launch of its first flagship, the brand has created a full opening-exclusive collection centered around the lion as its official symbolic animal. The line includes graphic tees, hoodies and enamel keychains all printed with a signature reclining lion illustration.
Joining the lion-themed drops are a full range of store-exclusive limited pieces: a special colorway MA-1 flight jacket made only for the Harajuku flagship, a coach jacket detailed with a gold heart badge, two-tone paneled headwear, and HUMAN MADE’s iconic heart-shaped signet ring. The collection also features gradient heart graphic tees and hoodies designed to match the interior aesthetic of the new store, printed with the brand’s classic heart logo on the front and finished with the signature “DRY ALLS” branding detail on the back.
To manage foot traffic for the highly anticipated launch, all entry slots for the first two opening days (September 26 and 27) will be distributed exclusively via a pre-entry lottery system through the official HUMAN MADE Inc. app. The store will operate from 11:00 to 19:00 on regular weekdays, with extended hours running until 20:00 on weekends and public holidays.
Q&A
Q: What are the core basic details for HUMAN MADE’s first global flagship?
A: Named HUMAN MADE TOKYO, the brand’s first flagship opens September 26, 2026 in Jingumae, Harajuku, Tokyo. At 595 square meters, it is the largest retail space HUMAN MADE has ever launched, and is positioned as the brand’s new global cultural hub to share HUMAN MADE’s identity with international audiences.
Q: What is the core design theme for the flagship opening-exclusive collection?
A: The full limited collection uses the lion as its central symbolic motif, with graphic tees, hoodies and keychains printed with a reclining lion illustration. The line also includes a store-exclusive MA-1 flight jacket, gold heart badge coach jacket, two-tone hats, heart signet ring, and gradient heart tees and hoodies finished with the signature “DRY ALLS” back print.
Q: What are the entry rules for the first two days of the flagship launch?
A: All entry slots for September 26 and 27 are distributed through a pre-entry lottery system hosted on the official HUMAN MADE Inc. app, to prevent overcrowding and ensure a smooth launch experience for visitors.
Q: What is the official operating hour schedule for the new flagship?
A: The store runs 11:00 to 19:00 on regular weekdays, and extends its operating hours until 20:00 on all weekends and public holidays.
Source：NOWRE
Tags：#HUMAN MADE
