Hidden on the streets of Rome is Schostal Originals, a pajama shop that has been open for more than 150 years. Founded in 1870, the brand still holds to traditional Italian tailoring craft and has built a long list of loyal customers through word of mouth — Zendaya, Anne Hathaway and director Wes Anderson among them.
Time inside the store seems to flow differently than outside: heavy wooden doors, neatly stacked paper boxes, teak display shelves paired with an old brass counter. The signature is the classic pure cotton piping pajama set — 100% pure cotton that’s gentle on skin, light and breathable, getting softer with every wash; the cut is clean, with delicate contrast piping, carrying both the precision of Italian tailoring and an effortless, relaxed chic. There are many styles to choose from: pure cotton bathrobes, vintage short-sleeve one-piece sleep shirts, cashmere socks and more. For styling, those who prefer simple and relaxed can go for the most popular men’s shirt-style pajamas; women wanting an oversized silhouette often size up in the men’s version; unbutton the top two buttons and pair with washed denim jeans, and you step out with effortless Italian polish.
Release Link:Schostal Originals
FAQ
Q: What is Schostal Originals’ signature, and how much does it cost?
A: The classic pure cotton piping pajama set in 100% pure cotton, priced at around €130; there are also pure cotton bathrobes, vintage short-sleeve one-piece sleep shirts, cashmere socks and more.
Q: Where can I buy it?
A: At the physical store in Rome (Via della Fontanella di Borghese, 29, 00186 Roma RM); the brand’s official website also offers overseas ordering.
