ARC’TERYX and BEAMS have reunited for a brand new collaborative project, titled “KOYO” — the Japanese word for autumn maple foliage. The launch is timed to celebrate two landmark milestones: 25 years of ongoing creative partnership between the two brands, and the 50th anniversary of BEAMS’ official founding. The full line draws its core creative inspiration from the iconic koyo red maple leaf landscapes that define autumn in Japan, blending BEAMS’ signature bright brand orange with ARC’TERYX’s heritage classic tones BLAZE and 24K. The full collection is rendered through bold, dynamic Crazy Pattern panel splicing, as a deliberate tribute to the shared design DNA the two brands have built across decades of collaboration.
This limited-edition drop features a total of 6 distinct pieces spanning technical outdoor apparel, bottoms and accessories. The standout core piece, the THETA AR JACKET, is recreated using the original 1998 design blueprint, with a striking high-impact brown and burnt orange-yellow color block, and carries an official retail price of 187,000 JPY. The GAMMA JACKET, released in an exclusive special edition for the first time through this collaboration, is rendered entirely in solid BEAMS Orange with a clean, streamlined stand collar full-zip silhouette, priced at 52,800 JPY. The newly developed JOGEN PANTS are offered in two separate inseam lengths, built on a black cargo pant base with large dual side cargo pockets, and finished with subtle gold embroidered dual brand logos, priced at 49,500 JPY. The KRAGG COTTON LS SHIRT features a full back print compiling illustrations of every previous anniversary collaboration product from the two brands, marked with the numbers 25, 30, 35, 40, 45 and 50 to trace the full timeline of their partnership, retailing for 17,600 JPY. The KONSEAL 15 BACKPACK is constructed with mixed plaid fabric panels, accented with high-visibility BEAMS orange zippers, priced at 19,800 JPY. Finally, the GAMMA 5 PANEL CAP uses the same signature panel splicing design to complete the full coordinated look of the collection, priced at 13,200 JPY.
Per the official release schedule announced by the brands, this collection will go on sale in limited quantities exclusively at BEAMS Harajuku from September 25 to 27. Entry to the in-store release will be granted exclusively via an online lottery system, with lottery registration open from 8:00 AM on September 21 to 11:59 AM on September 22. The entire collection is restricted for sale only through official BEAMS channels within Japan.
Q&A
Q: What is the core creative theme and commemorative meaning behind this new ARC’TERYX x BEAMS collaboration?
A: The collection is titled “KOYO”, drawing design inspiration from Japan’s iconic autumn maple leaf landscapes. It is created to celebrate two major milestones: 25 years of continuous creative partnership between the two brands, and the 50th official founding anniversary of BEAMS, honoring the shared design DNA built across decades of collaboration.
Q: How many pieces are included in this collaboration collection, and what are the standout design highlights of the core items?
A: The full limited-edition line includes 6 distinct pieces. The flagship THETA AR JACKET is built from the original 1998 design blueprint with a bold brown and burnt orange-yellow color block. Other highlights include the exclusive all-BEAMS Orange special edition GAMMA JACKET, and the dual-length JOGEN PANTS accented with gold dual brand embroidery, alongside other full-category coordinating pieces.
Q: What is the official full price range for this collaboration collection?
A: Retail prices for the full line span from 13,200 JPY to 187,000 JPY, with official pricing for every individual item publicly confirmed by both brands.
Q: What are the official release rules and access arrangements for this collection?
A: The limited in-store release runs from September 25 to 27 at BEAMS Harajuku, with all entry granted exclusively via an online lottery system. Lottery registration is open from 8:00 AM September 21 to 11:59 AM September 22, and the entire collection is only available for purchase through official BEAMS channels located within Japan.
Source： NOWRE
