Recently, French football star Kylian Mbappé, who plays for Real Madrid, was spotted wearing a pair of unreleased On football boots during his regular training session. This sighting marks the very first public reveal of the Swiss performance sportswear brand’s major new move to step into the professional football space, after building its global reputation on industry-leading running technology.
With the official launch of the full “On Football” project, On — a brand that has spent years refining its technical expertise in the professional running category — is now expanding its product lineup into dedicated football performance gear. Mbappé has joined the initiative as a core, high-impact partner, and his role goes far beyond the standard scope of a typical brand ambassador. He will work directly alongside On’s in-house design team to carry out real-world playtesting for the new professional football boots and supporting performance apparel, bringing the perspective of a top-tier elite player who has competed at the highest stages of the World Cup, UEFA Champions League and other top global competitions. He will feed his hands-on experience from high-intensity match scenarios directly into the full product development process, turning real, on-pitch performance needs into actionable references for iterative product refinement.
At this stage, On has not yet released official details including the boot’s full technical specifications, official product name, or confirmed launch date. But the fact that Mbappé has already begun wearing and testing the physical pair during his regular training sessions confirms that the development process for On’s first professional football boot has entered its final stages. This brand-new performance boot, polished with direct input from one of the world’s top professional players, is steadily moving from the brand’s R&D labs toward its official public debut on professional pitches.
Q&A
Q: How did On’s brand-new unreleased football boot make its first public appearance?
A: Kylian Mbappé, the French star player for Real Madrid, was spotted wearing the unannounced On football boot during his regular training, which first brought the new product and the brand’s upcoming football category expansion to public attention.
Q: How is Mbappé’s role in the “On Football” project different from a standard brand ambassador partnership?
A: Mbappé is not limited to a typical ambassador promotional role. He will collaborate directly with On’s design team to conduct real-world playtesting for professional football boots and supporting performance apparel, and contribute his elite top-tier player perspective to every stage of the full product development process.
Q: What official details about this first On football boot has the brand publicly shared so far?
A: As of now, On has not publicly announced the boot’s specific technical specifications, official product name, or confirmed release date.
Source：Instagram @k.mbappe
