The Rivalries collection jointly created by Nike and the NFL continues to expand its footprint. The 2026-27 season will welcome a brand-new batch of co-branded sneakers built on the iconic Air Max 90 silhouette. This new series focuses on the NFC North and AFC South divisions, releasing exclusive colorways for 8 teams in total: the Detroit Lions, Indianapolis Colts, Jacksonville Jaguars, Green Bay Packers, Minnesota Vikings, Houston Texans, Tennessee Titans and Chicago Bears, further embedding urban cultural traits and team heritage into the design details of this classic sneaker model.
The entire collection uses the Air Max 90 as its foundational design platform. Each pair reworks the full upper color palette around the corresponding team’s official representative colors, while the Swoosh logo, midsole accents, laces, heel markings and details surrounding the rear Air cushion unit are all carefully adjusted to reinforce each team’s unique recognizability, allowing fans to instantly spot the exclusive pair for their favorite franchise. Several pairs also add custom elements deeply rooted in local city and team culture: the Indianapolis Colts iteration features the iconic horseshoe logo on the heel, with “Indy” text printed on the lace lock to directly highlight the city’s identity. The Tennessee Titans model uses details including the “Music City” lettering, three star emblems and the “WE” marking to perfectly echo the deep cultural bond between the team and the city of Nashville.
According to official public information, the NFL x Nike Air Max 90 “Rivalries” Collection will officially go on sale on September 1, with a retail price of 140 USD per pair. The series has already been listed on the official Nike website, allowing fans to lock in their preferred team-exclusive colorway in advance. This collaboration goes far beyond simply applying team color blocks to an existing sneaker, stitching the unique cultural memories of each host city directly into the classic Air Max 90 silhouette, so that fans outside the stadium can wear the team culture they support on their feet in daily life.
FAQ
Q:Which teams are covered in this NFL x Nike Air Max 90 Rivalries collection?
A:The series targets the NFC North and AFC South divisions, releasing exclusive colorways for 8 teams: the Detroit Lions, Indianapolis Colts, Jacksonville Jaguars, Green Bay Packers, Minnesota Vikings, Houston Texans, Tennessee Titans and Chicago Bears.
Q:What are the signature custom details featured in this collection?
A:Beyond reworking the upper palette around each team’s official colors, the Indianapolis Colts pair adds a horseshoe heel logo and “Indy” lace lock, while the Tennessee Titans iteration incorporates Nashville cultural details including the “Music City” text and three star emblems.
Source： NIKE
