State Farm Woos College Students with Qees

As part of State Farm’s clever campaign to sell college students in the Midwest on the merits of protecting their vehicles and pads, the insurance giant handed out insurance ‘samples’ ($1 – a sample of savings by switching insurance), faux crash window clings and this 2.5” State Farm Mon Qee.  The Qee as well as the other promo materials were designed by Archrival marketing group.  While we often have mixed feelings about promo toys, this is one of the best we’ve seen so far – a design that stands on its own apart from its link to State Farm.