Founded by former Funko CEO Brian Mariotti, emerging fan-first brand Thrilljoy made a massive impact at San Diego Comic-Con 2026, launching its line of premium designer collectibles and convention-exclusive drops.
Disrupting traditional vinyl art toys, Thrilljoy’s flagship “PIX” block-style figures brought high-end craftsmanship and limited production runs to the SDCC showroom floor. Featuring iconic pop culture licenses paired with secret chase variants and premium display-grade packaging, the launch booth experienced instant sell-outs across all four days of the convention. Designed specifically to reignite true collector culture, the brand emphasizes low-quantity runs, elevated sculptural details, and authentic community engagement.
By blending nostalgic pop culture themes with modern designer toy aesthetics, Thrilljoy’s standout presence at SDCC 2026 signals a exciting new chapter for high-end collectible enthusiasts.
Frequently Asked Questions
Q: Who is the founder behind the new collectible brand Thrilljoy? A: Thrilljoy was launched by veteran toy industry executive and former Funko CEO Brian Mariotti.
Q: What sets Thrilljoy’s PIX figures apart from traditional vinyl toys? A: Thrilljoy focuses on strictly limited production runs, premium material finishes, collector-grade packaging, and rare chase variants designed for serious collectors.
