UNITED ARROWS has teamed up with KIDDY LAND to bring Sanrio’s Hello Kitty and My Melody into everyday dressing. The collaboration collection spans apparel, bags and lifestyle goods. Womenswear includes shirts, baseball caps, bucket hats and socks, with a “ribbon hat” featuring an all-over print of the red bow standing out most. The menswear knit places the Hello Kitty graphic on the front; the same line also introduces the Belgian Shoes silhouette derived from Belgian indoor shoes, its black upper accented with a touch of Kitty. Among the accessories, the “Face Bag” shaped like Kitty’s face catches the eye with its three-dimensional bow, alongside a shopping tote, umbrella and folding fan. On the charm front, Hello Kitty becomes a fashion Barbie: one set wears a jacket with denim; another is a dress layered over a vest. My Melody appears with a red hooded pouch and printed charms.
FAQ
Q: When does this collaboration go on sale, and what categories does it cover?
A: From October 9, 2026 at select UNITED ARROWS stores and KIDDY LAND in Japan, rolling out gradually; the collection covers apparel, bags and lifestyle goods.
Q: What are the standout design highlights?
A: The “ribbon hat” with an all-over red bow print, the “Face Bag” shaped like Kitty’s face, and the menswear line introducing the Belgian Shoes silhouette.
Source: United Arrows Hello Kitty face bag & My Melody little face-revealing pouch – Fashion Press
